From my experience of talking with the people, the Warriors lost their attraction to Maori when they seemed to become a club for the NZ Poly diaspora ahead of local Poly Maori.
Excuse the wordiness, but since this is a talk about cultures, I do not like saying lazy terms like Islanders vs Maori, Maori are fecking Islanders, as are most Pakeha for that matter (they came from the British Isles and moved to Pacific Isles called NZ).
And I don't like use of Language in this country where some Maori seem to have cut themselves out of Polynesia or being Polynesian (Oww you all came from the Ïslands far off to the East) nor do I like it when others cut us off from Polynesia.
I am just talking truth from the streets and the neighborhoods (a version of truth, not claiming it is a fair account of what was actually happening).
From the outside of the Warriors through Maori eyes, they seemed to take a direction where the cuzzies from up north of Aotearoa took over, this is fed in part by what happened to the make up of Clubs in South Auckland in my youth, from the nineties onward.
Even the media exposure and chatter about Warriors playing culture was blind to Maori, all the talk has been about how to get the best out of the diaspora of Polynesia, this of course is a two sided coin, the criticism of the Warriors lack of performance is blamed by many on having too many players from those groups.
For a large part of Warrior history, the identity even the game day experience with the Kuki drums seemed to have put other people ahead of the Tanga Whenua (not me, I grew up with those drums sounds in my house and in my hood, always saw them as part of me).
This perception probably reached its height when Manu was the face of the club, that was an era where John Acklands win it with big Boys culture seemed to be going in a direction that Maori had little to identify with. My cousin who was a pet of John Acklands would strongly disagree that getting the attention of the Warriors was in someway unfair for Maori, but he was an exceptional player. I mention him, because of course nothing I will say about how Maori think will apply to all Maori on any point.
I try to take a very broad step back and look at the whole picture view of all this stuff.
Tainui Waikato are partly to blame for Maori dissatisfaction with the Warriors, I won't derail the convo this is long korero anyway, but they should never have used our money to buy that club, and the Royal families corporate box turned off a lot of Tuturu (definitely to the bone) Maori. Shame my cousins on that one.
Then you have figures like
Stephen Kearney, that came from within the Warriors and ended up embittered about the club (skip the reasons) and ended up taking his considerable influence and Mana down in Wellington offshore to the Melbourne Storm, followed by another Maori leader in Tawera Nikau drawing the attention of regional Maori away to the Storm.
Those two led the turning away from the Warriors (the Warriors were a mess, this had ZERO to do with the Poly diaspora involved in the club).
Out of these seeds of discontent came prejudice from some Maori towards the Warrirors and outright racism aimed at the Poly diaspora from other quarters.
The stereo type being, that the reason the Warriors are not good is because (excuse the ugly reference here) "there are too many Islanders, not enough Maori and or Pakeha.....not enough Aussies yadda yadda yadda.
The so called Elephant in the room is a load racist shit but tempted as I am to go a huge rant I will side step that one.
The important thing to remember is that while some were blaming the Pacific Island nations players (not including Maori) a club like Penrith was going quietly about training and developing their large catchment of ethnic groups into the most powerful League system ever seen.
Lots fans here seemed to want less Islanders, more grafter types, and a coach like Bellamy.
In other words a model that is not transferable to Aoteoroa New Zealand's biggest talent base.
Thankfully the Panthers came along and blew the Elephant in the room myth off the park, their model is nuanced to players strengths rather than a system which you only select a type of player for. Not everything at Melbourne is limiting though, indeed their training standards are where everyone should be aiming.
Then Tonga took the world buy Storm, latterly followed by Samoa. So what happened to the too many Islanders excuse then eh....in the rubbish where it belongs.
Which brings me back to the point of talking cultures and Maori attitudes towards the Warriors.
The challenge for Maori as I see it is to rise above (not above others) to rise above their own limits and put aside past suspicions and hurts real or perceived, it is time to come home, come home to play in the shadow of the Mountain, Rarotonga Mt Smart.
The best version of the Warriors is inclusive of all, especially our Island nations players. Unfortunately there are many stories still percolating about Maori like Bully and SKD being rejected by the Warriors, get over it, rise up, stop running off to Aussie (said from the heart with no care for the realities of opportunities and what is best for kids and families).
Lets have more video of the Warriors singing Waiata on the bus and having hangi....that stuff is powerful in the eyes of Whanau.