Fundamentally league creates individual stars which flows into marketing and hype when players move clubs, which all drives engagement and interest.I say this as a lover of both codes.
Rugby Union now feels like it being run by a bunch of old dudes that are too “sophisticated” for their own (our) good. With a whole bunch of elitism
Participation has been falling for years. At my rugby club 12 years ago there were 5 full teams. (As, Bs, Cs, 21s, u85s). Now, there’s 2, hopefully 3 next year. On top of that, a significant portion of the club is over 25. When participation typically drops off at the senior amateur level. (Careers, families, recurring injuries etc).
Plus, the local “competitions” aren’t competitions. They’re training grounds………. Where the governing unions literally convince local players from certain clubs to go to certain other clubs.
League on the other hand, looks like it’s cranking. Every kid talks about “the Wahs”. It kinda brought a smile to my face sitting in the changing room and all these 18-22 year olds were talking about the NRL and the Warriors. No one cares about Super Rugby.
Loads of “Penrith fans” lol. They probably didn’t know Penrith existed 5 years ago.
If the South Island gets a team. That could be the hammer blow. Rugby union won’t suddenly collapse. But with financial pressure and competition by European and Japanese clubs. A second NZ NRL team will dilute the ABs (the only thing keeping Union relevant) even further.
You all know deep down how fickle NZ sports fans are. What happens when a diluted ABs can no longer compete with the world the way they once did? Rugby Union will be ripe for the taking.
A bunch of old wankers blackmailing kids in schools is a different matter. One that’ll sort itself out I think.
Seriously, if I was the NZRU. I’d try hire Peter V’landys. He just seems to get shit done.
Rugby is about no one being biggest than the game/ team and loyalty to the team. Individualism is suppressed.
NRL has 16 team brands and perhaps 100 star player brands. Union has 5 super rugby brands and about 3-4 real star player brands. This highlights where NRL has so much more engagement and drives interest in the opposition team which union doesn’t have. This is where kids want to be like the star individuals which league offers plenty of.
I was drawn big time into league about 2008 with radio sport and Steve Price on the radio every week discussing the game. The accessibility of league players is light years ahead of union.