Seriously off-topic, but the Breakers - and the three season run of titles they had - have always been my Prime Argument against the "the boys have to play at 9.30PM NZT, it's unfair!" argument some Warriors fans use.
Remember we've had the RWC this year as well...Probably helped the Warriors that the All Blacks lost to France, so there was I felt a fair bit of "Shut The Fxxx Up" about rugby union for a while...
But as for 2011, we did lose a few games early, so the hype and positivity machine had nothing to feed on, which it did this year.