Has Winnie been “targeting” the right group all along?
While it’s true that the recovery is going better in the farmland (courteous of the high international beef and dairy prices), one often overlooked group is apparently helping some businesses fair better in the cities than others… those targeting the so called “grey” dollar.
While a number of new car companies are struggling, those like Toyota, Hyundai, Honda and Suzuki are doing well with vehicles seen as small, reliable, not too many “gadgets”, reasonably priced and not too flash…. the sort of cars that appeals to those collecting Super buying their “last car” before they’re in need of a hearse.
While eateries still turning out avocado toast to Millennials who can’t afford too eat out are struggling, those offering scones and corn fritters are doing okay…. again, because of the “grey” money.
So, next time you see an oldie struggling to get over a pedestrian crossing and you impatiently sit there wanting them to hurry…. remember their “grey” money is more important now to the economy than ever before.
