General Warriors Sponsorship Thread

2big2strong_old

Guest
4:00AM Wednesday Jan 07, 2009
By Errol Kiong


voda4.jpg

The New Zealand Warriors have benefited greatly from Vodafone's support. Photo / Richard Robinson




Shortly before Christmas, Vodafone UK announced that it was not renewing its sponsorship of the English cricket team when its four-year deal ends in 2010.
The news ends a 12-year association, and comes as pressure mounts on sponsors of sport events and teams as a result of the global financial crisis.
Vodafone New Zealand's head of sponsorship, Richard Howarth, however, believes the global credit situation has nothing to do with the move.
"Sponsorships usually have a life span of five to seven years and then you either need to do something to change it out and freshen it up or you need to look at something different."
Vodafone New Zealand was at a similar point four years ago with its association with the NRL's Warriors. But it stuck with them, choosing instead to introduce a supporters' club to breathe new life into the relationship.
More than 32,000 people now belong to the club. Members receive perks, including weekly text alerts from captain Steve Price, as well as merchandise and event invitations.

Howarth said that among Vodafone One Tribe members - who include Telecom customers - Vodafone has a brand preference score of 89 per cent.
Such is One Tribe's success that similar clubs are planned for Vodafone's rugby and netball sponsorships.
Indeed, despite tough times it seems sponsorship is unlikely to be a casualty.
If anything, Howarth is pointing to a ramping up of Vodafone's sponsorship activity, not just in sport, but also in music.
Around half of Vodafone New Zealand's sponsorship activity is music-related. Howarth said in most of Vodafone's other markets, music patronage would only account for around 10 to 20 per cent of total sponsorship.
Australia doesn't even do music sponsorship, he said.
Most significant here is the Vodafone New Zealand Music Awards, which has another two years to run in the three-year contract. The partnership dates back to 2004, and Howarth said dollar for dollar, the music awards are on par with the company's rugby and netball collaborations.
This year, the televised music awards drew an audience of more than 800,000 - up from 330,000 a year earlier thanks to a repeat screening on TV3.
"Music's really interesting because it tends to be a wider demographic. It appeals to more of a female audience and a wider age group."
Howarth said the telco this year fought to shift the awards venue from Aotea Centre to the Vector Arena to include more fans.
"Rather than it being about 1500 people, primarily with an industry focus, it's now about the fans."
Events such as Christian music festival Parachute and Christchurch's Southern Amp are also significant features.
But these events were not regarded as an opportunity to sell.
"From a sponsorship perspective it's about really good brand experience and giving our customers a good time, but it also does directly relate back to a commercial side of the business in that we can use it to promote our music services."
Mark Glynn, senior lecturer in marketing at AUT, said the emphasis on music sponsorship made sense.
"A sponsorship like that would actually reinforce the benefits of Vodafone. What you're hoping for is some of those associations with that event sort of rub off on their brand."
The only drawback is that if any event - particularly sport - doesn't do well, it's largely out of the control of the sponsor.
"If the sports team doesn't win, the sponsorship doesn't have the same exposure."
- ADDITIONAL REPORTING: AP


https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10550725
 

-Dr.J-_old

Guest
Gotta love Vodafone huh ;)

You guys are on Vodafone right

Any poor Telecom business customers on the forum? :p
 

Miket12

Warriors 1st Grader
Apr 20, 2012
10,580
https://www.warriors.co.nz/news/201...s_new_zealand_s_longest_sponsorship_deal.html

ANNOUNCEMENT | Vodafone eyes 20 seasons


Wed 5th March, 08:44AM


By Richard Becht

Vodafone has re-signed with the Vodafone Warriors until the end of the 2018 NRL season, marking a 20-season, loyal partnership and New Zealand’s longest professional naming rights sponsorship.

The announcement comes as the Vodafone Warriors are coincidentally counting down to the start of their 20th season since entering the competition in 1995.

Vodafone New Zealand CEO Russell Stanners is proud of the company’s legacy with the club.

“Every year our partnership with the Vodafone Warriors has become stronger and more enduring,” he said.

“We are loyal fans as much as sponsors and we know Kiwis are too. That’s why we do this; to bring our customers and fans closer to the team they love – whether at home or in the stands.

“The Vodafone Warriors are one of New Zealand’s most loved sports teams, with a cumulative New Zealand broadcast audience of more than 3.3 million people in 2013.

“We look forward to supporting the Vodafone Warriors over the next five seasons. In 2014, we will be bringing some exciting mobile innovations to help our fans and customers throughout New Zealand better support the team.”

Vodafone’s renewal extends throughout the club, including the Vodafone Junior Warriors (under 20s) and the new Vodafone Warriors reserve grade side replacing the Auckland Vulcans in the New South Wales Cup.

Since signing with New Zealand’s only team in the NRL in 1999, the company has made a significant investment to the club and supported it through thick and thin.

“Vodafone’s loyalty in their support of the Vodafone Warriors has been nothing short of world-class,” said Vodafone Warriors chief executive Wayne Scurrah.

“A 20-season partnership is almost unheard of in the era of professional sport and demonstrates Vodafone’s complete commitment to the Vodafone Warriors, the players and most of all, our fans.”

Vodafone Warriors 19th man Sir Peter Leitch added: “Vodafone Warriors fans are loyal. It’s about the game and the people, and Vodafone is hugely supportive of both the club and the fans. Go the mighty Vodafone Warriors!”

During Vodafone’s sponsorship era, the Vodafone Warriors have twice made the NRL grand final (in 2002 and 2011), won the minor premiership in 2002, secured a spot in the play-offs seven times and claimed the NYC premiership twice (2010 and 2011).

Across 15 seasons so far, Vodafone’s name and logo has been on the front and back of the jersey, serving to make Vodafone arguably the most visible and recognisable sporting sponsor in the country.

The period has coincided with Vodafone Warriors jerseys becoming the hottest on the NRL market, the club accounting for about 20 percent of the NRL’s total merchandise revenue.

The Vodafone Warriors start the 2014 NRL season away to the Parramatta Eels on Sunday, March 9 before returning to Eden Park on Saturday, March 15 (5.00pm kick-off) for the second round home clash against the St George Illawarra Dragons.

SPONSORSHIP HIGHLIGHTS

• Two NRL grand finals – 2002 and 2011
• Seven times in the playoffs – 2001, 2002, 2003, 2007, 2008, 2010, 2011
• Minor premiership win – 2002
• First home games at Eden Park – 2011, 2012, 2013
• First home game out of Auckland – 2013 (Wellington)
• Two NYC premierships – 2010, 2011
• NYC minor premiership – 2011
 

mt.wellington

Warriors Orange Peeler
Jun 21, 2012
22,810
Mt. Wellington, Auckland
I purposely use Vodafone for my mobile, internet and SKY TV because of their association with my beloved club and urge all those that dont to do likewise. Without sponsors we have no team. The same is true of the fans but as the Sharks can attest to its the sponsors that really pull the club through even with good home ground support. Same goes for sponsors of the local Rugby League clubs up and down the country. Without them you would have nothing. Club fee's just doesnt cover it.

Like to personally thank Vodafone for their sponsorship of the mighty Warriors. Their sponsorship during the tumultuous Tainui era and during a period when the end was too bitter for our previous main sponsor was a godsend and was instrumental in ensuring the club could continue surviving. Now the Warriors are one of only 2 or 3 clubs that actually report a profit and is well cashed up to weather most storms that may come its way. Thats without a handout from its cashed up owners.

Another good result from the folks in the background at Warriors HQ. Congratulations are due. Makes it easier for the front of house to concentrate on their job when the backroom is in order. And thats all we need now. The front house to do the bizzo...

vodafone_logo.jpg
 

surfin

Warriors 1st Grader
May 9, 2012
6,000
Coromandel
I purposely use Vodafone for my mobile, internet and SKY TV because of their association with my beloved club and urge all those that dont to do likewise. Without sponsors we have no team. The same is true of the fans but as the Sharks can attest to its the sponsors that really pull the club through even with good home ground support. Same goes for sponsors of the local Rugby League clubs up and down the country. Without them you would have nothing. Club fee's just doesnt cover it.

Like to personally thank Vodafone for their sponsorship of the mighty Warriors. Their sponsorship during the tumultuous Tainui era and during a period when the end was too bitter for our previous main sponsor was a godsend and was instrumental in ensuring the club could continue surviving. Now the Warriors are one of only 2 or 3 clubs that actually report a profit and is well cashed up to weather most storms that may come its way. Thats without a handout from its cashed up owners.

Another good result from the folks in the background at Warriors HQ. Congratulations are due. Makes it easier for the front of house to concentrate on their job when the backroom is in order. And thats all we need now. The front house to do the bizzo...

Got to admit I have stuck with Vodafone because of the Sponsorship, as a matter of fact the sponsorship is probably the only reason I have stuck with them, would have left years ago otherwise. Although they are probably no worse than their competition.
 

mt.wellington

Warriors Orange Peeler
Jun 21, 2012
22,810
Mt. Wellington, Auckland
Got to admit I have stuck with Vodafone because of the Sponsorship, as a matter of fact the sponsorship is probably the only reason I have stuck with them, would have left years ago otherwise. Although they are probably no worse than their competition.
Everytime I ring their customer support centre and wait an hour to speak to someone its the ONLY thing makes me stay with them. If they stop their association with the team I'll cancel all my subscriptions just because...
 
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snake77

Warriors 1st Grader
Jul 12, 2013
10,107
Auckland
I remember growing up getting a teams jersey and their sponsor changes and your jersey instantly becomes dated. At least we can bank on having the same sponsor year in and year out.

We just have the issue with the jersey changes; but they change so much everyone else at the game usually look dated as well.
 

¿N. ig-mah¿

Warriors 1st Grader
May 1, 2012
6,081
Invercargill
I went to Vodafone for prepaid cellphones because I hated Telecom (also I used to work for a retailer with a Vodafone contract so got cheaper cellphones) . I later took on homeline, broadband and Sky. Their prices are better than anyone else I have found and I haven't had any problems with customer service. I moved my mobile to 2degrees because they were cheaper, but still felt like I was supporting them due to 2degrees using Vodafone towers where ever they haven't got one. But since moving to my current house, reception has been shocking. There are no 2degrees or Vodafone towers nearby. I switched to Skinny due to them using Telecom towers and being cheap. There is a Telecom tower in the golf course 200 metres down the road. Unfortunately, I found that my cellphone wasn't compatible with all Telecom towers (works at home, but not at work, and I need cellphone coverage at work and at home for work-related calls). Fortunately I was able to convince the boss (the one I married, not the one I work for) that it was time to upgrade. I bought myself a cheap "Samsung" Galaxy Note 3. It may or may not be entirely genuine, but it does the business. Much better than the phone I brought just before Android and apps came out.

Long story short, I support Vodafone as much as possible, but not just because they are the Warriors sponsors, but also because I like their service and pricing.
 

eudebrito

|-|
Contributor
May 21, 2013
3,833
All my telco is stuff is with vodafone now, cos they absorbed telstraclear, and got free mysky if you run your sky thru them.

The big red comma does blend in on the jersey, used to mock the Sydney clubs for having 'JFTA Petrochemical Suppliers' or 'Pirtek fluid transfer systems' plastered across the front.
 

¿N. ig-mah¿

Warriors 1st Grader
May 1, 2012
6,081
Invercargill
The only problem I have with Vodafone is upgrading to MySky +. Sky are doing the dirty and demanding a $99 fee from Vodafone customers to upgrade while Sky customers get it for free. Sucks! I have to copy the games from MySky to DVD recorder too often.
 

Raurimu Massive

1st Grade Fringe
Apr 26, 2012
2,875
Whangarei
Warriors Sponsorship Thread
So now that the season is all done bar the Baby Warriors and the inevitable 'where did we go wrong' review, I'll bring up something that's really been bugging the shit out of me with our club.

Some of our sponsorship is really dragging the depths of decency imo. With the Warriors' biggest local fan base famously being the predominantly Maori/PI people of Sth Auckland, it really bugs me that the Warriors promote shit fast food like Wendys using some of the club's biggest PI role models. With the amazing amount of health problems in Maori and PI communities here in NZ caused largely through shit nutrition, I really hate the club whoring out its players like this. The Instant Finance sponsorship isn't much better.

Surely we can whore our players out while still having some sort of social conscience?

[EDIT] Also mightily pissed off how the latest Wendys ad made guys like Koni and Manu look like dumbasses, fumbling around trying to say "Brioche". Hard to say, except it bloody well isn't. Well, maybe for Daryl Halligan.
 
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surfin

Warriors 1st Grader
May 9, 2012
6,000
Coromandel
Sponsorship is a very important, and hence it will always be part of professional sport. Guys like Manu and Konny are two of the characters within the team and probably the names that sponsors ask for. Just look at some of Konnys Twitter posts the guy loves hamming it up and looks to enjoy being the class clown. Is a Wendys sponsorship of the Warriors any different to a KFC sponsorship of the NRL for the video refs. I prefer to give us as the fans a bit of credit for being able to make our own decisions without blindly doing what a 15/30 second ad on tv a dozen times a week tells us. Honestly I personally have never bought or used anything simply because a Warrior has endorsed it. Actually the only Warriors sponsor I really deal with is Vodafone and I was with them before they were a sponsor and up to this point I have always been happy enough with their service. If I ever become unhappy with them I will leave, whether they are a sponsor or not. I'm really not a big fan of people blaming a fast food company or any company, for their lack of decision making or their own ability to limit what they put in their mouth. Simple truth, if the Warriors lose Wendys, SkyCity, Instant Finance, Woodstock and any of the companies that may be looked upon to have lack a "social conscience" would they even exist?
 

Akkerz

1st Grade Fringe
Contributor
Jun 22, 2012
1,108
The edge of insanity
So now that the season is all done bar the Baby Warriors and the inevitable 'where did we go wrong' review, I'll bring up something that's really been bugging the shit out of me with our club.

Some of our sponsorship is really dragging the depths of decency imo. With the Warriors' biggest local fan base famously being the predominantly Maori/PI people of Sth Auckland, it really bugs me that the Warriors promote shit fast food like Wendys using some of the club's biggest PI role models. With the amazing amount of health problems in Maori and PI communities here in NZ caused largely through shit nutrition, I really hate the club whoring out its players like this. The Instant Finance sponsorship isn't much better.

Surely we can whore our players out while still having some sort of social conscience?

[EDIT] Also mightily pissed off how the latest Wendys ad made guys like Koni and Manu look like dumbasses, fumbling around trying to say "Brioche". Hard to say, except if bloody well isn't. Well, maybe for Daryl Halligan.

Couldn't agree more with this but where dollars are concerned social responsibility goes right out the window. Also the players need to draw a line as to what is acceptable . Given that junk food isn't (or shouldn't be) part of their everyday diet why would they support such advertising. Once again, all about dollars & contracts I guess. Doesn't show much mental maturity on their part though.
 
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Freddie Futler

1st Grade Fringe
Jun 10, 2013
2,235
Tauranga
You pose a good question RM, however it would be interesting to have a poll with this thread to see how many supporters do in fact use the services of said sponsors.
I support one of them so please don't tell me I have to give up my Woodys.
And the hat deal they have at the moment is great.
 
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surfin

Warriors 1st Grader
May 9, 2012
6,000
Coromandel
Couldn't agree more with this but where dollars are concerned social responsibility goes right out the window. Also the players need to draw a line as to what is acceptable . Given that junk food isn't (or shouldn't be) part of their everyday diet why would they support such advertising. Once again, all about dollars & contracts I guess. Doesn't show much mental maturity on their part though.

I think we all agree it would be wonderful if we could all survive on sunshine and light, warm fuzzies and hugs, but in the real world that will see you run over and spat out the other side. If money wasn't the controlling factor in most things in life everyone in the world would be doing aid work in a third world country. I have never seen in a ad involving the Warriors anything that says eating Wendys is part of their everyday diet. Again people need to take responsibility for their own decisions and the directions they take, we also see the Warriors on tv every week in the gym and training, using the argument, seeing them eat a burger on tv makes us all junk food junkies, why doesn't seeing them training and working out not make us all gym junkies as well.
 

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