You get 12 home games per year.
I think 8 should be played in Auckland.
2 in Wellington.
1 in Christchurch.
1 in Hamilton.
Aside from this though, the Warriors Marketing Management badly need to try and identify something that is obviously lacking in the Warriors general environment. Tribalism. It's a totally different feel in Auckland as opposed to here in Sydney. People live and breathe league here. They support their sides through thick and thin.
You take a good look at Brisbane and Newcastle, through thick and thin they get 20-30,000 to each home game. Why? It's a distinct view of tribalism. Defending one's honour, their territory. They associate with the club and bind with it in a pact.
There is no reason why the Warriors cannot do the same. However, the Warriors marketing team need to do some work with perhaps focus groups, or some form of outside sourced marketing surveys - online or phone or a combination whereby they can ask specific questions that give them the answers they need to know. Such things as
Why do people view union as superior to league?
What is different going to a Blues game than a Warriors game?
What do people want to see at a Warriors game?
What do people want to see in terms of entertainment at a Warriors game?
How could the Warriors change their image to be associated in a tribal sense with Aucklanders?
They need to define their marketing research plan well - define the problem, define the best way to get the information required, gather the information, and analyse and implement strategies off that research. Without that, the Warriors will not gain larger crowds.
However, that said, 8,200 with 3 on the trot, 66-0 the previous week, a one city one country team with no test matches from the opposing code that weekend, it's downright disgraceful. With that, the Warriors immediately need to analyse their schedule for next year including locating games elsewhere. If they don't make changes to their marketing strategy, or scheduling, or better, both, the Warriors will continue to run up $2m defecits per year, and there's only so much even a man like Eric Watson can take - he is after, a profitable entrepreneur who whilst loving the club will eventually want a return on his investment.