Over a hundred years of working a failed Model and the local thinkers are worried about the threats to the status Quo...
To hell with them. Start in Schools and let the kids decide whether the Murray Deakers , and their Grandfathers are talking gospel about which is more enjoyable.....
Generation Xbox doesn't give a shit about Lion Red versus Good on ya mate Speights.....they go for the Quickest and least expensive gratification they can get their hands on.
In Sport when they've had enough of touch pause engage....these kids are going to tell their folks how it is....and most modern day parents will bend to their wishes....Times have changed, School boy leagues time has come.
I think its more 100 years of apathy, laziness, mismanagement and corruption that has really stifled league in all forms, not only school sport.
Couple that with the legendary status that the National game enjoys from the National team and its always going to be an uphill battle. From the 'Originals' and 'Invincibles' to the modern day 1987 and 2011 RWC teams to legends such as Colin Pinetree Meads, Sir Wilson Whineray, George Nepia, Buck Shelford, Shaun Fitzpatrick, John Kirwan, Micheal Jones, Jonah Lomu, Ritchie McCaw... Parents hear these from their parents and so on and these parents will tell the same tales to their kids. The vast majority of little (past and present!) boys dream(t) of being All Blacks, this isnt going to change overnight.
The Rugby machine is huge. They have infrastructure going that League can only dream of and will take alot more money than either Glenn or Watson have to replicate, as well as more time then either have in their lifetime. NZRFU have been quoted as saying that rugby in this country costs them $NZ100 million a year to run. The NZRFU get between $NZ21-28 million from Adidas
per year to sponsor the All Blacks and the AIG deal they just signed is said to be not far short of that amount. Add to that sponsorship from Telecom, Steinlager, Rexona, ITM... you get the picture. NZRL on the other hand count on Flight Centre, Pirtek and Malaysia Airlines as major sponsors.
As romantic as it may sound that the Warriors owners along with Stacey Jones are going to be Rugby League Secondary School saviors and crusaders I think the reality is that if they can increase school and pupil participation by 5% every year than that will be a victory for League in general. Until we can match rugby in the dollar stakes we dont have a chance.
One thing we do have in our favour is the NYC U20 competition that has our best local players beamed across the TV airwaves almost every second week. The success of the team has also helped and we have managed to poach players from the other code, K-Rell and Omar are probably the best examples.
Most people on this forum will agree that League is a far more entertaining game to play and watch but we are by far the minority and I cant see that changing in this country, at least not during my lifetime.
https://www.nbr.co.nz/article/private-bin-all-blacks-choose-euros-over-us-dollars-adidas-deal-38799
https://www.planetrugby.com/story/0,25883,3562_8159610,00.html