General New billboard goes the distance for city

*Kimmy*_old

Guest
06 July 2006
By TRACEY ROXBURGH

Forget Invercargill being a place where "dreams come true" or the "City of Water and Light".

According to ANZ Bank, the most marketable feature of the world's southernmost city is that it's as far away from Auckland as you can get.

So it put up a sign saying just that welcoming people to Invercargill on State Highway 1 at the entrance to the city.

Auckland rugby players Patrick Leaupepe and Lomani Tongatonga, who moved to Invercargill to play for Southland, don't miss the lattes on Ponsonby Rd and are quite happy to be "as far away from Auckland" as they can get.

"That's cool," Leaupepe said when he first eyed the bright blue sign with the words attributed to the bank's customer services manager, while Tongatonga thought the advertisement was pretty funny.

ANZ spokesman Craig Howie said the billboard was one of several in different regions of the country, which had come to fruition after consultation with branch offices and the ANZ marketing team.

"ANZ strongly identify and support local communities where it works and Invercargill is certainly a part of that," Mr Howie said.

"It's a special place with its own characteristics.

"The marketing team worked with our local people in Invercargill and came up with the idea and thought we could perhaps have some fun along the way.

"It's obviously caught some eyes."

However, Mr Howie doubted any Aucklander would be offended by the sign – "I think they've got thick enough skin not to be" – and assured Southlanders nowhere in the country was there a billboard poking fun at Invercargill.

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Bahahahaha *yay* for Invercargill :lol:
 

Wiki_old

Guest
As a marketing student I am a little scepticle about this one.

Ok, I can imagine this working if it were a lifestyle product like 42 Below. 42 Below are famous for taking this 'piss' out of other countries in their advertising.

However, a bank? I don't think so.

This could backfire. Potentially Auckland is their biggest market and to do that, well ...its a risk.

You know, I like it a lot but if I was an Aucklander it would probably piss me off.

The fact is, apart from a smile, it doesn't really add any value to ANZ. It doesn't promote their services or anything except a cheap laugh - a funny one, yes but on the other hand it could really annoy some Auckland customers.

I don't know. Advertising is a strange world and sometimes we take to things.
 

*Kimmy*_old

Guest
Meh if it annoys aucklanders they need to lighten up lol..even if i were an aucklander i'd still think it's funny :p..but thats just me.
 

Wiki_old

Guest
Well on second thoughts I probably would find it funny too, but then again we aren't the ones using the profitable services for the bank.
 

Skinny_Ravs82

Guest
In a way it's true. With the amount of growing asians and stuff in my beloved cityu sometiems it pisses me off. But, having spent 18 years in Auckland I still love it to this very day.

Besides, have you lot not heard that when overseas people talk about nz they always saw how backward it is? Tha'ts got nothing to do with the big city. It has EVERYTHIg to do with you southerns!!! LOL I'm just kidding.

I reckon it's crap sign, they should have made it a bit more appealing really. '..as far away from auckland...' lol come on there must be more creative words than that!
 

*Kimmy*_old

Guest
Meh but its true lol...*yay for the southernmost city in the world*..no wonder we get the shit weather!!
 

AmeriKiwi_old

Guest
Fortunately for all us Aucklanders, the snow and ice are as far away as it can get, too. :D
 

Jesbass_old

Guest
I'm an Aucklander, and that sign doesn't offend me in the slightest. I might erect a sign at the entrance of Auckland saying 'As far from ivercargill' as you can get, because apart from their hilarious mayor, I can think of no other positive thing about the city. (Partly due to ignorance, no doubt.)
 

AmeriKiwi_old

Guest
Jesbass said:
I'm an Aucklander, and that sign doesn't offend me in the slightest. I might erect a sign at the entrance of Auckland saying 'As far from ivercargill' as you can get, because apart from their hilarious mayor, I can think of no other positive thing about the city. (Partly due to ignorance, no doubt.)

We don`t care because we`re rough, tough, thick skinned Aucklanders, aye, Mr. James? :p :p
 

warriors4life_old

Guest
I don't think there's any malice in it, from an advertising point of view it is pretty effective, just a ploy from ANZ Bank to reach out to the people of Invercargill by sharing with them the joy of disliking Aucklanders.
 

Jesbass_old

Guest
AmeriKiwi said:
Jesbass said:
I'm an Aucklander, and that sign doesn't offend me in the slightest. I might erect a sign at the entrance of Auckland saying 'As far from ivercargill' as you can get, because apart from their hilarious mayor, I can think of no other positive thing about the city. (Partly due to ignorance, no doubt.)

We don`t care because we`re rough, tough, thick skinned Aucklanders, aye, Mr. James? :p :p

Yep, you got it. It takes more than a gun toting madman to instill fear in this bank robber. ;)
 

warrior_girl81_old

Guest
hey im with GTD on this one!! im from the deep south and will always consider myself an invercargillan (??). however i have never been to auckland so i cant judge....only from what ive seen on "city beat"...nah auckland cant be too bad. would like to visit there one day...
 

2big2strong_old

Guest
i suppose they need some good marketing, everyone i know call it 'shitvercargill'


the fact is, it may be as far away from Auckland as you can get.....but it's as close to Gore as you can be!

lol
 

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