General Alin Vs Sinbad..[re Essay]

da mad maori

Guest
Thank you. This topic has been supplied by Mosh.
I wish you both the very best.

THE TOPIC.

Contestants, last week the Warriors gave out doughnuts at Aotea Square in Auckland City, and other area's around Auckland. The campaign was a promotion to reward fans for their support and promote the Warriors brand.
Do you feel, as a long serving fan, it disgraceful that the Warriors decided to give out to 'random people', and claiming that they are giving, back to the fans.

Alin,
you have drawn negative. They are not giving back anything.

Sinbad,
"positive".you have nothing but praise for the action taken by the Warriors.

There it is contestants. You have til 8pm, [syd'] 7pm[nz] to submit your arguments.

Once again I wish you both the very best.
 

Sinbad_old

Guest
Do you feel, as a long serving fan, it disgraceful that the Warriors decided to give out to 'random people', and claiming that they are giving, back to the fans.

There is an old aged saying, " to get ones teeth into something, you must first open your mouth".
I don't know what it has to do with this subject but it sounds like a good opening !

Many people in life always want something for free, however to give is far better than to recieve. This is the case with the Warriors Management. Obviously the brains trust at Ericsson all sat around the conference table thinking on what ideas they could come up with to celebrate and at the same time draw the attention of everyone to the idiotic actions of the NRL. Hence the donut idea. Anyone in marketing would say it was an outstanding success from a pure marketing aspect. To radomly hand out donuts to all and sundry was superb thinking. Even those that didn't know about the Warriors and their predicament (Is there any?) certainly knew what it was all about after the actions of the donut king. Receiving media attention is not someting that comes along by itself. Another old adage is of course any publicity is better than none and of course it was free as well. If it brings the plight of the Wrriors to the people and "puts bums on seats" then it has to be good.

As to giving it to all and sundry , unfortunately it wasn't, as we in the south of the bombays didn't even get a taste. One could say that it may have left a sour taste in one's mouth, BUT it didn't , just made me feel proud to call myself a Warriors Fanatic and proud to see them in a positive light and being able to laugh at themselves and "take the piss" so to speak.

I am totally amazed that someone at The Warriors Headquarters actually had the nouse to come up with this outstanding idea and the "balls" to go ahead with it. I lift myhat to them and congratulate them on an extremely outstanding action. watched with amazment at the reactions of those that were interviewed on TV and all seemed quite taken with the idea. It was a Marketing coup and will be discussed in boardrooms all over the nation as an act of supreme courage and audacity. I will be surprised if it does not win an award of some sort in the future. Good luck to those that recieved a donut and to those of us that didn't , bad luck .

The sugar coating on the top is that some will always say it was a random act and to those I say , you still took the donut and ate it. Same on you.

Go you Mighty Vodafone Warriors, may you never lose you sugar coating. For me you never will. And my donut centre is always full of hope !

Good luck Alin
 

AliN_old

Guest
far out, you're onto it Sinbad!
First time I've been on the computer since the weekend and you've already done yours!!
Better get my thinking cap on aye wot!
All the best to both of us, I'll be back :)
 

AliN_old

Guest
" Now it's all about positives!" was the catch phrase thrown about when some Warriors PR genius stumbled upon the idea of handing out free Dunkin' Donuts to all and sundry at Aotea Square in Auckland City, the downtown shopping Plaza and not forgetting the hub of the Newmarket retail area one Friday lunchtime in April to catch the so called Warriors supporters, and to 'give something back to the fans'.
Brilliant idea! We'd finally left the -4 behind us, and were on the NRL ladder at zero. So why not have some pretty young ladies with Warriors t-shirts and big smiles offer the donuts to anyone and everyone passing them by in busy Auckland City!
I'm sure Mr and Mrs Hi-Ching visiting from China enjoyed the gesture, or even the rowdy American couple arguing all the way up Queen Street may have paused briefly for a taste of home, wondering who or what these Warrior people are.

With back to back wins in the two previous rounds against the reigning Premiers, Wests Tigers, in Christchurch, and then an away win in front of a packed Energy Australia Stadium in Newcastle, the Warriors management needed a top line promotion in the week leading up to the Manly Sea Eagles game at Ericsson Stadium to build on the momentum of winning and the positive vibes finally coming across from the New Zealand media.
Instead they fell flat on their faces with a dismal 7888 patrons making the effort on the Sunday afternoon.

And I have to wonder, did the visiting Chinese couple find their way to Penrose? Or how about the Americans? I think not. More than likely, those big fat round sugared donuts were not given a second thought as the tourists headed away to see the sights of our fair country. One thing that did cross my mind on that chilly Sunday afternoon watching the game against the Sea Eagles, was how many of those 7888 diehard fans managed to get a free Dunkin' Donut as part of their Friday lunch?

Yes I acknowledge something needs to be done to entice the crowds back to Ericsson Stadium.
The ' Back to Zero' promotion sounded good, a bit of humour with a positive air. The execution in my opinion, not good.

Far better to 'give back to the fans' to coin a phrase by the Warriors management, by targeting those who would benefit from any promotion the PR folk in Beasley Ave can come up with.
Be it the regular season ticket holders of which there are quite a few, who have stood by their club and team through good and bad times for 11 years.
Maybe involve the younger league players who try week in, week out to emulate their heroes whom they see play in the Warriors colours for at least 26 weeks of the year.
Or how about entice the good folk from the whole of New Zealand in a promotion. There are strong league competitions throughout the country, with a lot of interest from young to old.

Feasible? I'm not sure but then I'm not paid as a Warriors public relations person to think up ideas like the Dunkin' Donuts to promote the Warriors and thank their supporters.
 

Sueb_old

Guest
Great reads from both of you. Good luck with the judging. I am biased towards Ali though, as I agree with the stance she has to debate. :wink:
 

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